The Power of Noticing: What the Best Leaders See (Max Bazerman, 2015)


  • Slippery Slope Effect - a relatively small first step leads to a chain of related events culminating in some significant (usually negative) effect.
  • Perception - story of the dog that didn’t bark. A dog stop feeling hungry and also stop barking at strangers, soon after the house was burglarized as the dog have been constantly fed by the thief. 

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