Fish Can't See Water: How National Culture Can Make Or Break Your Corporate Strategy (Kai Hammerich; Richard D. Lewis, 2013)


  • Corporate lifecycle phases: innovation> geographic> expansion> product-line> expansion> efficiency & scale> consolidation
  • Schein Culture: Artefacts (organisational structure, hard to decipher), espoused values (adopted justifications), basic underlying assumptions (ultimate source of values and actions, beliefs)
  • Parochial: having a limited or narrow outlook or scope
  • Sacrosanct: regard as too important or valuable to be interfered with
  • Insularity: ignorance of or lack of interest in cultures, ideas, or people outside one’s own experience
  • Mission and vision values: aspirational, fashionable, actual, corrective
  • Expansion phase: disciplined/evolutionary innovation, process and discipline; mastering planning, budgeting and execution, balancing agility with a control and quality orientation, longer-term and more strategic orientation while still being agile
  • Board and management need to pay attention when the company reaches a transformation point - new skills & competencies
  • Adizes’ corporate lifecycle: courtship>infancy>go-go>adolescence>prime>stable>aristocracy>early bureaucracy>bureaucracy


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