The Funding Is Out There! Access the Cash You Need to Impact Your Business (Tiffany C. Wright, 2014)

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  • Once you have reached a comfortable cash flow, it means your business is starting to become stagnant
  • You must always set your dividend policy in the shareholding agreement
  • Nascent - display signs for future potential
  • Get a good relationship with the banker to have better signature authority
  • Types of financing: owner financing, P/O financing, A/R financing, Equipment financing, Crowdlending, Hedge funds, Private investments in private equity (PIPEs) OTC, Raise funds through acquisition, Grants financing, Swaps or bartering
  • Advantages of JV: shorten the learning curve, enhance company credibility, create new profit channels, build competitor barriers


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Discover the Secrets of Marketing That Works Exposed: 47 Time-tested Strategies To Boost Sales, Get Famous & Put Cash In Your Pockets - Fast! (Michael X. Branson, 2014)

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Mentality is important: accept there is money in your local marketplace, take advantage of the opportunities the recession created, make decisions based on numbers and not opinions Know your numbers Leads x sales conversion = customers Customers x average transaction value x transaction frequency = revenue Revenue x margin = profit Lifetime value (LV) = profit / customers Cost Per Customer (CPC) = marketing investment / customers Cash on Cash Return (CoCR) % = LV / CPC x 100 Know where your customers come from Run competition, privileged club and continuity programs Write to woo customers’ emotions and not their logic - write and submit informative and educational articles online When everybody is your customer, nobody is Developing unique selling distinction = purple cow Customise promotions & sales for every customer - up-sell, cross-sell & down-sell
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