Burn the Business Plan: What Great Entrepreneurs Really Do (Carl J. Schramm, 2018)

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  • You can only learn by doing; every startup has one CEO; if opportunity doesn’t knock, build your own door
  • Engender (give rise to) stratospheric level of loyalty customers
  • Heinz’s sauce: think and home-made until they develop a factory. Singer sewing machine give instalment plan when people cannot afford. Apple creates its own ecosystem with App Store and education, they also moved into B2G
  • The best way to protect your idea is to grow it
  • Promulgate: promote or make widely known an idea of cause - business must be able to duplicate

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