Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You (Geoffrey G. Parker, Marshall Van Alstyne; Sangeet Paul Choudary, 2016)

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  • Platform is about value creation
  • Metcalfe’s law - encapsulate how network effects create value for those who are in it or manage it
  • Participants + value unit + filter → core interaction
  • Successful platform creates efficiencies by matching the right users with one another and should have a modular approach in the long run
  • Beating chicken-and-egg dilemma: follow-the-rabbit (create value and demonstrate), piggyback (Paypal ride on EBay), seeding (value unit that attract), marquee (incentives), single-side (create business around products - e.g. vendor distribute booking management software), producer evangelism (attracts producers), big-bang adoption (push marketing to attract high volume of interest), micromarket (target tiny market first)
  • Pre-revolutionary industries: information intensive, non-scalable gatekeepers (Ebay), highly fragmented (Uber), extreme information asymmetries (data aggregating & sharing platform), high regulatory control, high failure cost, resource-intensive
  • “By 2030, 100 trillion sensors will be in place” - Jeremy Rifkin


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