Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life (Dave Asprey, 2018)

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  • Brain neurons: organelles (mitochondria), 3Fs: fear (fight, flight), feed, f**k (reproduce)
  • Willpower come from ACC (Anterior Cingulate Cortex), to build up do the hard things first
  • Zuckerburg and Jobs always wear the same clothes to save mental energy
  • Effective reading: FAST: Forget, Active (intensity), State (clear your mind), Teach
  • Don’t lead a horse to the water, make it thirsty
  • Routine: SAVERS: Silence, Affirmations, Visualisations, Exercise, Reading, Scribing
  • Throw a rock at the rabbit, don’t chase it
  • Be like leaves: still too much, sitting too much - wither and die; move naturally and freely - flourish


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Mentality is important: accept there is money in your local marketplace, take advantage of the opportunities the recession created, make decisions based on numbers and not opinions Know your numbers Leads x sales conversion = customers Customers x average transaction value x transaction frequency = revenue Revenue x margin = profit Lifetime value (LV) = profit / customers Cost Per Customer (CPC) = marketing investment / customers Cash on Cash Return (CoCR) % = LV / CPC x 100 Know where your customers come from Run competition, privileged club and continuity programs Write to woo customers’ emotions and not their logic - write and submit informative and educational articles online When everybody is your customer, nobody is Developing unique selling distinction = purple cow Customise promotions & sales for every customer - up-sell, cross-sell & down-sell
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