Invent, Reinvent, Thrive: The Keys to Success for Any Start-Up, Entrepreneur, or Family Business (Lloyd E. Shefsky, 2014)


  • Why Starbucks can sell coffee without tasting
  • 4 motivations of reinvention - desperation, necessity, opportunity, addiction
  • Reinvention when price is the object - form the price tag first then the product
  • Soldier to entrepreneur to value-added investors to politician


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