501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition (Tom Feltenstein, 2010)
- Have a business plan
- Declare your personality
- Naming names
- The color of success
- Logo logic
- It’s all in the business cards
- Stationery with staying power
- Themes and slogans
- The whole package
- Maintaining your edge
- Size matters
- The price should be right
- Internal customer attitude check
- Customer attitude check
- Time flies
- Ready when they are?
- Phoning it in
- Mail bonding
- Your window on the world
- Signs of life
- Outside the box
- Spreading the wealth
- More than lip service
- After-marketing
- Complaints are your best friend
- Hire eagles, not turkeys
- Sampling is simple
- Credit where it’s due
- High finance
- A word from our sponsor
- Communing with the community
- Coalitions of the willing
- Going public
- Join this
- Team efforts
- The word on word of mouth
- Fly with flyers
- Whar’s the book on you?
- Spread the good word
- Winning is everything
- Little house in hurry
- Be cooperative
- A classified act
- Putting on a display
- Looking slick
- Yellow’s not mellow
- On deck
- Wish you were here
- Letter perfect
- Things are looking up
- Ins’t that special
- Stick to the script
- Take-one boxes
- Ride the airwaves
- The case for cable
- The gifted approach
- Basket casesFiring up the troops
- Delivering the goods
- Ready, set, to go
- Easy does it
- Deliver what you promise
- Shop the competition
- Making history
- Move the goal posts
- Seven steps to success
- Fish when the rish are biting
- Give them a break
- No risk, big gain
- Lieutenant MAC
- The multicultural wars
- Recruit 24/7
- Pay more than your employees expect
- Conduct personality assessments for your job candidates
- Create help wanted ads that tell candidates what they want to hear
- Create a unique training manual
- Back-office data
- VIP pre-grand opening cocktail party and press conference
- Sample VIP invitation letter
- $100 ribbon cutting ceremony
- High school band
- Radio remote
- Celebrity appearance
- Caricature artist
- Magician
- Million dollar legacy
- Door prize contest
- Store remodeling or grand reopening
- Connectings the dots
- Surprising and delighting
- Make it easy to complain
- Make everything come up roses
- Consider your employees to be your internal customers
- Create short-duration contests that involve the entire company
- Develop nortraditional benedits or rewards
- Add pop-up cards to your menu to promote a new item or special value
- Use presell techniques
- Offer complimentary side items or other featured items at a special price
- Capture customer data
- Provide the unexpected extra - always give more value!
- Establish your customers as authorities
- Rely on your customers as consultants
- Don’t be afraid to reveal inside information
- Create plenty of tantalising impressions for your customers
- Display bar and tabletop cards
- Establish different group open houses
- Feature wine and food tasting events, along with live entertainment
- Use the walls, ceilings, and lights to communicate your message
- Invest in tasteful uniforms that reinforce the positioning of your establishment
- When you celebrate a company anniversary, choose memorabilia for that era
- When promoting a wine menu, display a special table in dining area
- Use your banquet area to promote and sell!
- Display gift certificates, desert features, next week’s specials, and event posters on the restroom walls
- Enhance the ambience of your restroom
- Provide your employees with a script to respond courteously to complaints
- Provide your vendors with certificates or cards to thank them for their relationship with you
- Turn your kitchen into a showcase
- Inspect your kitchen daily to ensure product freshness and consistency in the way you package your entrees
- Offer tours of your kitchen for businesses of community organisations who are interested in joint promotional efforts
- Post notices in your parking lot about special events
- Provide automobile air fresheners with your business’s name on the packaging
- Wash windows and vacuum cars as a periodic special promotion
- Monitor your parking lot for safety and adequate lighting
- Use marquees, banners, sandwich boards, and exit/entrance signage
- Pipe in music to your parking lot
- Display signage to tempt your customers to purchase more products
- Gift certificates
- Customer wall of fame
- Happy birthday program
- Birthday tactices in general
- Birthday club
- Seasonal tourist retention program
- Bounce-back offer
- Gift certificate/coupon tie-in
- Contests and sweepstakes - general information
- All family sweepstakes
- Autograph contest
- New resident direct mail program
- New homeowners program
- Captain hook
- Retail partnership promotion
- Commuter/traveler flyers
- Home team support
- Social consciousness
- Shopping spree sweepstakes
- Art drawing contest
- Houses of worship promotions
- Church social
- Bingo and carnival prizes
- The 10 percent solution
- Sample letter to clergy
- Charity/fund-raising tactics
- Discounts to organisation members
- Big bucks
- Community car wash
- Benefit mini-thons
- Socre a hole-in-one
- Life and breath
- Pulpit power
- You sew, and the charity reaps
- Healthy gums for a healthy community
- Fund-raising big top
- The trade-in donatioon
- Operation cleanup
- Library amnesty day
- Events services
- Foil a thief
- Community events coupons
- Blood donation tie-in
- Armed forces reserve unit discounts
- We support our people in uniform
- Cheap, targeted mailing lists
- Custom newspaper
- The power of the stars: horoscopes
- Speling error ad
- The gold in customer databases
- Customer thank-you program
- Hire sunshine
- Recruit from your customers
- Recruiting bonus
- Send them shopping
- The praise department
- Starff marketing committee
- Let your staff decorate
- MVP rewards
- Mystery shopper
- Employee of the month
- First impression
- Silver service dollars
- Sample evaluation checklist
- Family album
- Score a touchdown
- Costume day
- Staff auction
- Staff adopt-a-street marketing campaign
- Bring the family incentive
- Knock-knock
- Weekly add-on bonuses
- Temperature pricing
- 90-day anniversary
- Restroom sign
- Exercise: flow-through
- Suggestive sell surprise
- Tip time
- Adopt a wall
- Priceless rewards
- Losing your marbles?
- Fun with candy
- 16 ways not to treat your employees
- Sample this!
- Roll the dice
- Incremental punch card
- Smile button
- Bookstore sandwich service
- Customers phone home
- Car dealer tie-in
- Picket your own business
- Fortune cookie coupon
- Mystery night
- Incremental punch card
- Passport promos
- Lottery ticket giveaway
- VIP card
- Yellow pages rip-off
- Dash back and save cash coupon
- Preferred patron bounce-back
- Parking ticket summons
- Scratch-off mailer
- Parks and recreation tactics
- Beach activities
- Team sign-ups
- Tape it and they will come
- Parking lot/sidewalk tactics
- Live entertainment
- Sidewalk sale
- National pet week dog wash
- School/college tactics
- Elementary school report card incentives
- Sample letter to school principals
- Elementary school grade as program
- Elementary school colouring contest
- Elementary school tour
- Elementary school book reports
- Elementary school window-decorating contest
- Junior high/high school talent show
- High school sporting events
- High school/college student discount cards
- College goodie bag
- College after the game
- College find-your-face contest
- College defend your honour contest
- After the show
- Movie discount coupons
- After-theater special
- Bowling alley tie-in
- Banks-reach out and touch
- The bank courtesy call
- Open when they are closed
- Ideas for health care professionals
- House calls
- Create a child-friendly office
- Customer wall of fame
- Tax freedom day
- Waiting room tactics
- Rapid responses sell
- Name recognition sells
- Twenty-four-hour marketing
- Volunteering
- The unexpected thank-you
- Getting to know them
- Read a newspaper with scissors
- Partnering
- Publish your book
- Small gestures leave big impressions
- Close to home
- Toilet marketing
- Bathroom merchandising
- Sample this!
- Food booths
- Eat at the competition
- Worst table in the house
- Events catering
- Bar bingo
- Points and passports
- Live entertainment
- Catering to the community
- Wine and add-on sales
- Wine “sommelier in training”
- Elementary/junior high PTA/home and school meetings
- Elementary/junior high field trip discounts
- Apres ville
- Early bird tactics
- New luncheon menu
- Seniors early dinner club
- One dollar off
- Dining at dusk
- Community events coupons
- Blood drive tie-in
- Birthday tactics
- Birthday parties
- Children’s birthday club
- Birthday club
- Family tactics
- Mon’s night out
- Family feast
- Night on the town
- Family night
- Coupon book
- Celebrity day
- Mystery coupons
- It’s our treat
- Invitation to dine
- Special appearance day
- Have a heart
- European nights
- Yoga night
- Origami night
- Hootenanny night
- Flower night
- Hire a hypnotist
- Hire a mime
- Model-building clinic
- Hidden treasure
- Little league days
- Eat and compete
- Seniors early bird lunch
- Plant it beautiful
- Career afternoon
- Look-alike contest
- New neighbours days
- Caricature night
- Shopper’s lunch
- Jogger’s breakfast
- Houseplant care luncheon
- Meal in a wheel
- Kids kups
- Keep ‘em comin’ coupons
- Wine showcase
- Summer days
- Sunday storytelling brunch
- Premium distribution
- Product discounts
- Bounce-back coupons
- Cross-coupon program
- Radio-knob hanger
- Quick cleanup
- Windshield wash
- Radio station bumper sticker tie-in
- Special services and amenities
- Money matters
- Reservation policies
- Unusual amenities
- Food for thought
- Be the first in your neighbourhood…
- Revivals
- Social consciousness
- Outrageous billboards
- Outreach program: bring your cause to the masses!
- Sampling as a cross-promotion
- Car dealer tie-in
- Spead the wealth: donate lottery tickets
- Cow chop bingo
- Ice-melt sweepstakes
- That’s entertainment!
- Connect with a restaurant or caterer
- Big bucks
- Million-dollar legacy (with a twist)
- Raffle baskets
- Donor wall of fame
- Anniversary tactics in general
- Thank-you promotion
- Price rollback
- Anniversary sweepstakes party
- Anniversary appreciation week
- One-year group coupon book
- New year’s pledge
- Super bowl sunday
- Groundhog day
- Valentine’s day “how we met” contest
- Valentine’s day free kisses
- Sample radio script for kisses event
- Sweetheart’s day
- Love poem contest
- Lincoln’s birthday - gettysburg address
- St. Patrick’s day less green for green
- St. Patrick’s day discount
- National secretaries week
- Mother’s day marine corps tribute
- Mother’s day violets are blue
- Mother’s day jeweler’s tie-in
- National police week
- Father’s day weekend campout
- Father’s day cake
- Labour day weekend salute to workers
- High school back-to-school special
- Quick college year promotions
- Grandparents Day
- Halloween tick-or-treat special
- Halloween haunted house
- Thanksgiving food for charity
- Merry Christmas greeting
- Visit from Santa sweepstakes
- Christmas bonus payroll stuffer
- Christmas Santa Claus
- September - Hula hoop day
- September - grandparents day
- September - Ice cream cone anniversary
- October - National apple month
- October - Oktoberfest
- October - national pasta week
- October - Halloween
- November - Mickey mouse’s birthday
- November - thanksgiving day
- December - Christmas day
- January - hat day
- February - super bowl
- February - national heart month
- February - valentine’s day
- March - Mardi Gras
- March - St. Partrick’s day
- March - national pig day (1 March)
- March - Ides of March toga party (15 March)
- April - April fool’s day
- April - national guitar day
- April - Shakespeare’s birthday (23 April)
- May - national photo day
- June - donut day
- Collecting email addresses
- Tell-a-friend campaign
- New product/service announcement via email
- Nontraditional event promotions via email
- Hear me roar - customer satisfaction e-surveys
- News thay can use
- Reach out and email someone
- Cross-linking web sites
- Community announcements
- Become a community resource
- Email news and press releases
- Text messaging
- Intranet communication
- Promote business-to-business opportunities with an extranet
- Use web banner ads to promote special offers
- Spruce up your site with web widgets
- Provide information, news, and product reviews with podcasts
- Post streaming videos to provide fresh information to your customers
- Chat with your customers with instant messaging
- Create an Internet TV channel to produce your own videos
- Schedule webinars to increase your visibility by offering educational programming on your website
- Conduct virtual trade shows
- Distribute email alerts for special deals and special alerts
- Create your own email domain
- Drive people to your website with your collateral material
- Host an online video contest
- Promote your media channels, including social networks, on all collateral material
- Use digital signage to add excitement and immediacy to your in-store marketing program
- Sell it on ebay!
- Offer free wifi
- Pay per click
- Create a news section on your website
- Provide “forward this link” options
- Optimise your site for mobile platforms
- Start a blog
- Work with trusted expert
- Clarify your brand
- Gather info and create descriptive paragraphs
- Get a photograph
- Set up a Gmail account
- Share info!
- Act like a friend
- Involve with everyone in your organisation
- Share videos
- Utilise podcasts to spread the word
- Do not connect with a bunch of random people
- Do not Confuse your follows about who you are
- Do not spend endless hours on social media with no idea whether you ar edoing it “right”
- Do not send too many messages promoting your business
- Do not send too few messages promoting your business
- Post updates on products on services
- Ask for feedback from users
- Show the human side of business
- Run contests and other fun events on twitter
- Provide useful content
- Be inspirational
- Closing the loop!
- Differentiate between customers who shop at work versus at home
- Tracking customers without a bar code system
- Measure by using sample results
- Measuing results when you have a rudimentary POS system
- Gathering data from your credit card processing company
- Keep an eye on your email list!
- Profit analysis
- GRIF (Growth Rate Impact Factor) method
- Qualitative analysis
- Google analytics
- Keep track of web visitor behaviour
- Keep track of new email subscription
- Determine cost per acquisition
- Measure the response rate