Fail Fast Succeed Faster (Sunil Godse, 2013)

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  • If you cannot handle risky decisions, the business shutting down for good is just around the corner
  • Essential quality: being tenacious: not readily relinquishing a principle
  • Entrepreneur should not being the business until all major business risks are addressed
  • Don’t put the cart before the horse
  • Raise capital when the economy is good, you will never know when you are going to need it
  • Cannibalise own product: to encourage internal competition and gain market share
  • Businesses are like sharks, if they aren’t swimming, they die
  • Forbearance agreement: delay, reduce or suspend payment for a period of time
  • Marketing: reach - number of people you can target, frequency - how many times they are exposed to the ad


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