The Art of Raising Capital: For Entrepreneurs and Investors (Darren Weeks, 2014)

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  • Create a professional persona
  • Turn your story into a 30-second commercial
  • People invest in a good story, not just product, service or property, 95% story, 5% actual deal
  • Create an upfront contract using time, agenda, purpose and outcome (TAPO)
  • BI Triangle - Team, leadership, mission / product, legal, systems, communications, cash flow
  • Be absolutely transparent with your investors on how much you are making


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