Grow to Greatness: Smart Growth for Entrepreneurial Businesses (Edward D. Hess, 2012)


  • Business don’t grow, people do
  • Rule of 7 - 1 to 7 employees, 8 to 49, 50 to 350
  • Growth can be bad, it may propel your business into a different competitive space with better competitors, it can stress the company and dilute a company’s culture
  • Ways to grow business:
    • Improvements for better, faster and cheaper. Stay ahead of competition
    • Innovations for something new. Rare and high risk
    • Scaling for doing more of what works. Training and talent acquisition
    • Strategic acquisitions on buying growth. Buy customer or companies
  • Methods of growth: to better meet customer needs, to meet more customer needs, to cut out features your customer does not need, to deliver what the customer needs faster
  • Sell only what your customer need; you cannot listen to customers and talk at the same time
  • Sample Vision: building on our strengths, we will continually define leadership in financial services resulting in wealth creation for employees, customers, and shareholders.
  • Sample Values: Respect, leadership, quality, partnership, communication, integrity
  • Sample Mission: We provide premier banking services to meet the financial needs of privately held businesses, owners, entrepreneurs, and other individuals
  • Sample Philosophy: We foster individual, organisational, and industry success by treating employees and customers as leaders. We employ people of integrity and empower them to excel through autonomy and creativity within a defined scope of premier banking services. We are fully accountable to our shareholders
  • 7 E’s to successful customer services: Expectations with zero tolerance, Excellence by efforts, Employees by going the extra mile, Empowerment by leadership, Education by training, Earnings by market, Execution by hard work
  • KEY: delegate and audit


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