The Naked Corporation (Don Tapscott; David Ticoll, 2003)

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Technology is anything that was invented before we were born. Children perceive Internet as part of everyday life, parents saw television and grandparents saw radio. We didn’t break out of it due to unfamiliarity and it will cause us to hinder our progress.

7 Characteristics of stakeholder webs (s-webs):

  1. The embodiment (visible form) of transparency
  2. Varying participant motives and roles
  3. Changing dynamics (rumors travel fast, but validation can be swift as well)
  4. Variable corporate engagement
  5. Big trouble: trust crisis
  6. A company’s response to a trust crisis: effects on its future and its viability
  7. A powerful force for corporate transformation


Corporate values (honesty, accountability, other’s interest, transparency) > trust (shared norms and values, reciprocity, validation, transference) > relationships > value (sustainable foundations - access to capital, sustainable growth - brand reputation and customer loyalty, sustainable efficiency - minimising regulation And litigation)

Three value levels of the firm: compliance culture > relationship culture > open enterprise organisation culture (leadership, governance and reporting, strategy and entrepreneurship, corporate character, brand and reputation, environmental engagement, stakeholder engagement, products and services, operations, information technology)

When employee gain meaning, moviations and ideas follows

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