The 30 Day MBA: Your Fast Track Guide to Business Success (Colin Barrow, 2009)

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  • Angle of incidence - how fast the break even measured by total costs versus sales revenue
  • Another AIDA - Unawareness > Awareness > Comprehension > Conviction > Action
  • Organisation behaviour - environment, strategy, structure (organisation, teams), people (recruit, motivate, manage, lead), systems (reward, appraise, develop, change)
  • Sports team vs sports club - objective and aim in unified vs different
  • Stages of growth - growth through creativity > crisis of leadership > growth through direction > crisis of autonomy > growth through delegation > crisis of control > growth through coordination > crisis through red tape > growth through collaboration
  • Economics cycle - Kondratieff’s long wave (hypothesized cycle-like phenomena in the modern world economy), Kuznets swing (medium-range economic wave with a period of 15–25 years), Juglar cycle (fixed investment cycle of 7 to 11 years), Kitchin cycle (short business cycle of about 40 months)
  • Spending multiplier effect and tax multiplier - people pay 90% of their salary to another’s salary in term of goods
  • The broken window fallacy - only money spent in productive assets will kick start the economy
  • Conventional marketing (orderly), horizontal marketing system HMS (cross selling), vertical marketing systems VMS (everyone working together)
  • Industry analysis - buyer power, supplier power, threat of new entrants, threat of substitutes, industry competition
  • Ansoff’s growth matrix - to determine when for market penetration, development and diversification
  • Boston matrix - used with life-cycle concept to plan a portfolio of product/service offers
  • GE-McKinsey directional policy matrix - a variant to measure the business strength and industry attractiveness
  • Long-run return pyramid - a strategy review process
  • Gravity model- predicts bilateral trade flows based on the economic sizes and distance between two units
  • The Heckscher-Ohlin model - a general equilibrium mathematical model of international trade
  • The Leontief Paradox - a country with a higher capital per worker has a lower capital/labor ratio in exports than in imports
  • Linder Hypothesis - the more similar the demand structures of countries, the more they will trade with one another
  • Mercantilism - a national economic policy that is designed to maximize the exports of a nation
  • Neomercantilism - encourages exports, discourages imports, controls capital movement and centralizes currency


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