Network Advantage: How to Unlock Value From Your Alliances and Partnerships (Hendrik Greve; TIme Rowley; Andrew Shipilov, 2014)

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  • 1st degree - combine power between alliance, 2nd degree - access information and making use of connection, 3rd degree - result from industries alliance network
  • Risk - how might each partner cheat and what would each partner gain from cheating?
  • Build open ties - partner with complementors, substitutes, new industry entrants, partner’s competitors, direct competitors
  • Build close ties - make referrals, neutralise a broker, seek referrals, form a union
  • Advantages of network status - information, cooperation, power
  • Improve your autonomy (independence) and attractiveness to achieve higher status


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