The Eventual Millionaire : How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup (Jamie Tardy, 2014)


  • Spending money correctly: buy experience and not things; help others instead of yourself; buy smaller pleasures instead of one big on; pay now and consume later
  • 3 zones: comfort zone > not comfy zone > danger zone
  • Online marketing strategies: Facebook Ads, Facebook (organic), YouTube, Twitter, Google+, Pinterest, Pay Per Click, Banner Ads, EMail Marketing, SEO, Blogging, Podcasting, Interactive Tools, Mobile Apps, E-Zines, Webinars, Sponsorships, Daily Deal Sites, Joint Ventures, Viral Video, Online PR, Craigslist, Directory Listing, VR
  • Offline marketing strategies: direct mail, cold calling, brochures, business cards, networking events, guerrilla marketing, promotional materials, business associations, billboards, radio advertising, print media ads, referrals, roadshows, trade shows
  • COVENANT goal settings: Commitment, Organised, Values/Vision, Enlightened, Noticeable, Accountability, Numerical, Time
  • Focus = what, Patience = why, routine = how
  • Balance in your path. Certain marathon runners sprint and be 2 hours ahead of their peers ended up to be picked up by the ambulance.


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