50 Steps to Business Success: Entrepreneurial Leadership in Manageable Bites (Peter M. Cleveland, 2000)


  1. Develop a clear vision
  2. Know your leadership style
  3. Know you risk tolerance
  4. Choose a soul mate
  5. Break major objectives into smaller goals
  6. Conduct an annual planning process
  7. Define your corporate mission
  8. Commit only to attainable and measurable goals
  9. Commit only to specific actions with responsibilities and completion dates assigned
  10. Identify competence for goal achievement
  11. Complete annual performance evaluations
  12. Ensure corporate and employee goals are congruent
  13. Reward employees for goals achieved
  14. Encourage rehabilitation of poor performers
  15. Examine competence after significant business changes
  16. Appoint a leader for core competence
  17. Know your major competitors
  18. Study purchasing habits of target markets
  19. Beware of lust for unproven markets
  20. Allocate resources only to opportunities with potential for optimum goal achievement
  21. Implement account plans
  22. Continuously assess customer satisfaction
  23. Appoint a leader for customer satisfaction
  24. Analyse competitor advantages
  25. Eliminate company-created barriers to market
  26. Establish customer service teams
  27. Empower customer service teams to rive customer satisfaction
  28. Prepare financial forecasts annually
  29. Compare actual performance to forecasts on a monthly basis
  30. Identify corrective actions
  31. Stretch your revenue goals
  32. Demand price reductions from vendors
  33. Identify expenditures to eliminate
  34. Reduce operational breakeven
  35. Ensure action plans are compatible
  36. Eliminate products with poor profit contributions
  37. Analyse your readiness for change
  38. Ensure each initiative has an agent
  39. Appoint a leader of change
  40. Prepare resource plans to implement change
  41. Ensure subjects of change contribute to implement
  42. Eliminate major differences between company and customer values
  43. Develop competitive strategies to satisfy customer values
  44. Identify business processes to be improved
  45. Appoint a leader of business improvement
  46. Prepare congruent leadership plans
  47. Evaluate leadership though the eyes of followers
  48. Develop a leadership culture
  49. Adopt a code of Ethics
  50. Lead with spirit


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