Prototype to Product: A Practical Guide for Getting to Market (Alan Cohen, 2015)

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  • Not knowing when to quit polishing
  • WAG (Wild-Assed Guess) vs. SWAG. (Scientific Wild-Assed Guess)
  • Key Selling Point vs. Unique Selling Point
  • Design for Manufacturability (DFM) vs. Design for Assembly (DFA)


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