Reality Check: Straight Talk about Sponsorship Marketing (Brent Barootes, 2014)

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  • Improve susceptibility in deck: add “we care about _____” as philanthropic branding
  • E.g. Deloitte / Scotia Capital: what benefits would you bundle them and what you would not
  • Proposal: make the proposal about the sponsor and not about your organisation
  • Always send fulfillment report to your sponsor after the event


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