Anticipate: The Art of Leading by Looking Ahead (Rob-Jan De Jong, 2015)

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  • Using emotions to reach your followers’ hearts than their brains - unconventionality (curiosity, excitement, desire, optimism, empowerment), noble cause (pride, belonging, willingness, passion, nobility, warmth, empathy, trust)
  • Logos (vision alignment), Pathos (emotion, persuasion), Ethos (credibility association)
  • Visionary leader able to see things early and connect the dots
  • Seeing things early - scope for relevance and time, don’t make your own company part of your FutureFact, explore the area between the conventional and the absurd, describe event and not the trend
  • Frame blindness - we are hardwired to see what we want to see
  • Reflections - Main accomplishments in life? Greatest achievements? Who will miss you the most? Who have you helped? What has life been asking you?
  • Powerful verbs - discover > see, explore > discuss, radiate > display, uncover > show, transform > change, engage > involve, mobilise > gather, stretch > develop, boost > increase, propel > move, deliver > give, grasp > understand, connect > join
  • Illusions (which scenario is better?) - A: save 200 people, B: ⅓ chance 600 people will be saved and ⅔ die, C: 400 people die, D: ⅓ chance nobody die and ⅔ chance everyone dies.
  • Strategic questions - How can you achieve breakthroughs? What boundaries are likely to disappear in the next few years? What will change in customer needs and preferences? What new type of customer will emerge? What makes a company successful and unsuccessful in 3 to 5 years? How will the global market evolve? Biggest competitive threats in 5 years? Who will be the early market adopters? What will technology benefit your company? The greatest opportunities? What you see and no one else sees?


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