Discover the Secrets of Marketing That Works Exposed: 47 Time-tested Strategies To Boost Sales, Get Famous & Put Cash In Your Pockets - Fast! (Michael X. Branson, 2014)

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  • Mentality is important: accept there is money in your local marketplace, take advantage of the opportunities the recession created, make decisions based on numbers and not opinions
  • Know your numbers
    • Leads x sales conversion = customers
    • Customers x average transaction value x transaction frequency = revenue
    • Revenue x margin = profit
    • Lifetime value (LV) = profit / customers
    • Cost Per Customer (CPC) = marketing investment / customers
    • Cash on Cash Return (CoCR) % = LV / CPC x 100
  • Know where your customers come from
  • Run competition, privileged club and continuity programs
  • Write to woo customers’ emotions and not their logic - write and submit informative and educational articles online
  • When everybody is your customer, nobody is
  • Developing unique selling distinction = purple cow
  • Customise promotions & sales for every customer - up-sell, cross-sell & down-sell


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