Discover the Secrets of Marketing That Works Exposed: 47 Time-tested Strategies To Boost Sales, Get Famous & Put Cash In Your Pockets - Fast! (Michael X. Branson, 2014)

Discover the Secrets of Marketing That Works Exposed: 47 Time-tested Strategies To Boost Sales, Get Famous & Put Cash In Your Pockets - Fast! (Michael X. Branson, 2014)

- September 24, 2019

Mentality is important: accept there is money in your local marketplace, take advantage of the opportunities the recession created, make decisions based on numbers and not opinions
Know your numbers

Leads x sales conversion = customers
Customers x average transaction value x transaction frequency = revenue
Revenue x margin = profit
Lifetime value (LV) = profit / customers
Cost Per Customer (CPC) = marketing investment / customers
Cash on Cash Return (CoCR) % = LV / CPC x 100

Know where your customers come from
Run competition, privileged club and continuity programs
Write to woo customers’ emotions and not their logic - write and submit informative and educational articles online
When everybody is your customer, nobody is
Developing unique selling distinction = purple cow
Customise promotions & sales for every customer - up-sell, cross-sell & down-sell