Pivot: How Top Entrepreneurs Adapt and Change Course to Find Ultimate Success (Remy Arteaga; Joanne Hyland, 2013)

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  • Innovation: invention + commercialisation + management process
  • DIA model: Discovery (opportunity scoping, plant the business vision), Incubation (uncertainty reduction, pivot via experiment), Acceleration (business growth, propel to ramp up)
  • Corporate entrepreneur model: Intrapreneurship (create business with business), arm’s-length approach (VC to external), internal venturing (spin-ins from core to business or spin-outs from non core to business), new business creation, open innovation, hybrid approach, innovation function (restructuring)
  • Explore spin-offs as sometimes it is more sustainable and profitable
  • Types of uncertainties: technical, market, resources, organisation
  • Value pitch: clear and concise market value proposition, compelling business vision and strategy, validation of the business case, confidence in business viability and operation plans, identification of assumptions and risks, strength of market and competitive positioning
  • Business model attributes: value proposition, market segment, value chain, cost and profit, value network, competitive strategy
  • TMRO: technical, market, resource, organisation
  • Business plan: cover slide, startup overview, the problem and its scale, solution, market, marketing strategy, business model, competitive analysis, milestones, use of funds, financial projections, team
  • Entrepreneurs need to get out of the office and into the market or “out there”
  • Startup ecosystem: unique strategy, strong leadership, long-term commitment, benefits for the whole community, culture, ongoing evaluation and adaptation


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