60-Minute CEO: Mastering Leadership an Hour at a Time (Dick Cross, 2014)


  • What is my business today, and does it still makes as much sense as it used to?
    • Where are the points of friction in my organisation?
    • In what aspects are we less effective today than before? How to be more effective?
    • What parts of my organisation are holding others back?
    • Where is morale lower - or higher - than before, and why?
    • Where are we losing business, productivity, and profitability, and why? Where are we gaining?
    • What’s our untapped potential, and what would it take to unlock it?
    • What are my sales and gross margin trajectories, and why?
    • Am I experiencing great price pressure?
    • What are my share positions now versus before, with different customer segments?
    • Which products and services are growing and which are not? Why?
    • Am I still getting as much positive press as I used to get?
    • Am I attracting a growing number of new customers?
    • Are people asking my advice?
    • Are people talking about my business?
    • Am I number one in my market for what I do?
    • Am I as confident and proud when I‘m talking about my business as I used to be?
    • Why do people continue to do business with me?
  • Where is my business today, and where does it need to be?
  • 4 stages of company: embryonic > growth > maturity > aging
  • Then RENEWAL (restart at bottom or top?)
  • 4 things matters: positioning, customers, competencies, needs
  • Why some companies are so invigorating ad appealing?
  • Goals:
    • By the third quarter of 2017, we shall become __________
    • By _______, we shall become ________
  • Every Monday: What are the 3 things I wish my business can be different?
  • What a business should have: Core Values, Purpose, Mission, Tangible images, Strategy
  • How to be authentic
  • In meetings, summarise people’s ideas and make them feel important
  • Draw the organisation chart bottom to top instead of pyramid
  • How much can others trust me


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