Winning the Long Game: How Strategic Leaders Shape the Future (Paul J. H. Schoemaker and Steven Krupp, 2014)
Strategic leader
- Anticipate changes in the market environment.
- Challenge assumptions and the status quo.
- Interpret a wide array of data and viewpoints.
- Decide what to do after examining their options.
- Align the interests and incentives of stakeholders.
- Learn from success and failure by experiments.
Tuning in to customer's signal
- Put yourself in your customer's shoe.
- Make customer's order as your own.
- Grow together with your customers.
Action plan to see sooner
- Go through all the pass over threats and opportunities.
- Bring yourself to your customers, suppliers and other partners to solve their problems.
- Run a war-game to understand your competitors, legislators and other key stakeholders.
- Study emerging rivals, especially those who innovates.
- Envision future technology will redefine your market.
Scan wider
- Identify the weak signals at the edge of your current business model.
- Play different realistic future scenarios.
- Identify and learn from other start-ups beyond your industry and sectors.
- Attend more conferences, workshops, training course outside your comfort zone.
- Leverage on your current networks and be part of new community.
Opening the window
- To constantly look for different views of a complex and difficult problem.
- Ensure to have procedures to remove complacency.
- Challenge long-standing assumptions in the multiple dimensions.
- Gladly welcome constructive criticism and creative thinking.
- Purposely reframe important problems from several angles to understand root causes.
- Manage yours and your team's biases.
Actions to open window
- Test our long-standing assumptions.
- Challenge dubious assumptions and outdated mental models from the outside in.
- Explore outside your organisation.
- Engage mavericks and respect contrarians.
- Form diverse teams for major initiatives.
- Break from the pack.
Amplify signals
- Develop deep insights about customers experience, competitive perspective and the changing dynamics of the market in a systematic manner.
- Create a fluid process to move between details and big picture.
- Focus on key signals and avoid getting misinterpretations.
- Ensure data, analysis, intuition and judgement approach is ready to go.
Actions to amplify signals
- Start with the end in mind.
- Define how precise the interpretations according to the importance of the tasks.
- Not down customer behaviour assumptions.
- Walk in your customer's or supplier's shoe with your organisation key points in mind.
- Challenge your hypothesis.
- Improve on your critical thinking and interpreting skills while reduce on cognitive biases.
Actions to connect dots
- Generate competing hypothesis from observations.
- Get outsiders opinions on the hypothesis.
- Refresh yourself when you are at your wits' end.
- Dig deeper into problems and search for the main component.
- Make use of fishbone diagram or flowchart to connect the dot.
- Read material outside your normal interests.
Decision making
- Evaluate multiple options to your strategic vision.
- Assess the trade-offs, risks and unintended consequences.
- Adopt speed and rigor decisions.
- Make tough choice during adversity.
- Using innovation and risk-taking.
- Weigh the long-term investments against the short-term pressure for results.
Actions toe explore options
- Look for other alternatives in a binary decisions.
- Use more meetings to generate additional options
- Have alternatives options to weigh and rank the options.
- Break big decisions into pieces.
- Get others to be involved to make such decisions.
Actions to show courage
- Determine the situation if it is worth it.
- Make tough decisions.
- Get feedbacks from your peers on the consequences, missing risks or overestimations.
- Form an interdisciplinary team to identify gaps from from different angles.
- Break the decisions into long-term and short-term goals.
Leadership behaviour
- Create a compelling strategy to win the long game.
- Identify and reach out those who have a significant stakes in the game.
- Communicate soonest, concise and constantly to all the stakeholders.
- Pinpoint and address conflicting interests among stakeholders.
- Identify the need of stakeholders and bridge their interest.
- What are the cultural differences that would affect the collective actions.
Actions to rally key players
- Set clear and compelling strategies.
- Map the stakeholders that is affected by the big decision.
- Know those can influencers your decisions.
- Know the right time to engage the stakeholders.
- Constant check in with the stakeholders even after you have achieve the alignment.
Actions to bridge differences
- Create a win-win situation by identifying mutual interest.
- Openly discuss resistance.
- Look for approach signs of resistance.
- Understand and diagram matrix relationships and weak links.
- Learn to listen.
- Host deep dialogues with the team.
- Learn cross-cultural dynamics.
Actions to experiment widely
- Make commitment to explore beyond your comfort zone.
- Take chances, try things, and worry less about protocol.
- Check out pilot programs rather than big bets, have checkpoints to determine if there is a need for expansion, continuation or cease the experiment.
- Measure and evaluate the projects, investments or decisions.
- Know when to pull the plug for bad experiment.
- Study other companies and leaders outside your industry.
- Study competitors with open mind and no defensive posture.
Actions to delve deeply
- Understand how difficult or unprecedented the task is.
- Conduct after-action review (AAR).
- Mistakes can be a source of new learning.
- Communicate with your peers on the new learnings.
- Reach out for the first sign of trouble.
- Publicise stories that lead to innovative solutions.
- Deliberately make mistakes to test if people appreciate the value of mistakes.
Nelson Mandela
- Make tough decisions under uncertainty, aligning people and speaking truth to power.
Strategic leadership assessment
- Anticipate
- Scan wider, from outside in (market).
- See sooner, from the future back (customers).
- Challenge
- Open the window to seek diverse views.
- Look in the mirror to reframe problems.
- Interpret
- Amplify signals to develop deep insights.
- Connect the dots to explore multiple working hypothesis.
- Decide
- Explore and evaluate multiple options.
- Show courage to make tough choices.
- Align
- Rally key players (team) around a compelling strategic vision.
- Bridge differences to address different stakeholders.
- Learn
- Experiment widely and fail fast.
- Delve deeper with regular checkpoints.

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