The 10X Rule: The Only Difference Between Success and Failure (Grant Cardone, 2011)

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  • It takes the same energy to make $10 million as to $10,000, so why not go for the bigger kill.
  • Basic mistakes people make
    1. Mistargeting by setting objectives too low and insufficient motivation.
    2. Severely underestimating the actions, resources, money and energy require to accomplish.
    3. Spending too much time competing and not dominating the sector.
    4. Underestimating the amount of adversity they will need to overcome.
  • The 10x rule is to think and do to a point 10x more gratifying.
  • Factors in life of a victim
    1. Bad things happen to them.
    2. Bad things happen often.
    3. They are always involved.
    4. Someone or something else is always to blame.
  • Goal-setting done right
    1. Set 10X targets.
    2. Align them with your other purposes.
    3. Write them down every day - when you wake up and before you go to sleep.
  • More details in goal-setting
    • Do not reduce your goals as you write them.
    • Do not get lost in the details of how to accomplish them at this point.
    • Ask yourself, "what actions can I take toady to move me towards these goals?"
    • Take whatever actions you come up with - regardless of what they are or how you feel.
    • Do not prematurely value the outcome of your actions.
    • Go back each day and review the list.
  • Competition is for sissies.
  • Obsession isn't a disease; it's a gift.
  • Expand and never contract.
  • Burn the place down - create something so massive.
  • To become successful
    • Have a "can do" attitude.
    • Believe that "I will figure it out".
    • Focus on opportunity.
    • Love challenges.
    • Seek to solve problems.
    • Persist until successful.
    • Take risks.
    • Be unreasonable.
    • Be dangerous.
    • Create wealth.
    • Readily take action.
    • Always say "yes".
    • Habitually commit.
    • Go all the way.
    • Focus on "now".
    • Demonstrate courage.
    • Embrace change.
    • Determine and take the right approach.
    • Break traditional ideas.
    • Be goal-oriented.
    • Be on a mission.
    • Have a high level of motivation.
    • Be interested in results.
    • Have big goals and dreams.
    • Create your own reality.
    • Commit first - figure out later.
    • Be highly ethical.
    • Be interested in the group.
    • Be dedicated to continuous learning.
    • Be comfortable.
    • "Reach up" in relationships.
    • Be disciplined.

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