Ultimate Guide to Optimizing Your Website Third Edition (Jon Rognerud, 2013)

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Review: Targeted mainly on SEO and tools to optimise on-site elements, would be better to include ways to be listed in reputable off-site pages. Many links in this book is no longer working, maybe sharing more on the fundamentals on what to improve and users can always search for it themselves. Rated: 8.5/10


  • Optimising website
    1. Target market business analysis
      • Website analysis
      • Competitive analysis
      • Initial keyword nomination
    2. Keyword research and development
      • Keyword analysis
      • Baseline ranking assessment
      • Goals and objectives
    3. Content optimisation & submission
      • Page titles
      • Meta tags
      • Place strategic search phrases on pages
      • Develop new sitemaps for Google & Bing
      • Submit website to directories
    4. Continuous testing & measuring
      • Test & measure
      • Maintenance
  • Paid advertising
    • Ad click
    • Click-through rate (CTR)
    • Click fraud
    • Conversion
    • Pay-per-click (PPC)
    • Pay-per-action (PPA)
    • Pay-per-call 
  • Types of website
    • Affiliate sites
    • Archive sites
    • Auction sites
    • Blogs
    • Business or brochure sites
    • Community sites
    • Contest sites
    • Corporate sites
    • Data collection sites
    • Dating sites
    • Directory or search sites
    • Ecommerce sites
    • Entertainment sites
    • Game sites
    • Government sites
    • App sites
    • Hosting sites
    • Magazine or ezine sites
    • News sites
    • Personal sites
    • Political sites
    • Polling or survey sites
    • Portal sites
    • Rating sites
    • Review sites
    • Traffic sites
    • Support sites
  • Analyse the market
    • Market size
    • Market growth size
    • Market profitability
    • Industry cost structure
    • Distribution channels
    • Market trends
    • Key success factors
  • Website analysis
    • Link/advertising value
    • Link popularity
    • Domain popularity
    • IP domains
    • Page rank
    • Search engine result page (SERP)
    • Outbound links
    • Keyword density
    • Cloaked links
    • Search engine spidering tool
    • Site speed
  • SEO hierarchy of needs: keywords & content > site architecture & on-page elements > usability & web design > link development


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