One Million Followers (Brendan Kane, 2018)

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Review: Followers can be from many platforms and this book covers the majority of the big social networks, it would be better to include ways to cross market the networks for followers efficiency. Rated: 8/10


  • Follower process:
    • Hypothesise with an engaging format, story or theme
    • Test the proof of concept
    • Pivot to invest further or repeat step 1
  • Jeff King’s process communication model (PCM)
    • Logic
    • Humour
    • Emotions
  • Content question
    • Why am I here?
    • How can I provide service and value?
    • What content if this is my last video?
    • How to make it the best video ever?
    • How to best present the content?
    • Why do I share the content I share?
    • What do I like about the content I see?
    • How can I have a meaningful impact on  the world?
  • Growing Instagram
    • Influencing the influencer: something they want to post too
    • Target smaller influencer first and work your way up
    • Tagging and privacy settings: content’s availability
    • Posting time: reaching different crowd
    • Good content yields lasting growth: make it an end goal
    • Don’t have a hidden agenda
    • Instant consumption: 59s short-lived
    • Observe similar accounts
    • Behind-the-scene moments
  • Brand building
    • Why am I on the planet?
    • What can I give others?
    • What makes me happy?
    • If I had five years to live, what would I do?
    • If within a year guaranteed success, what would I do?


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