The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Fourth Edition (David Meerman Scott, 2013)

-

Review: Widely covers every popular media in the published time, could have included more digital marketing fundamentals as the marketing tools are always changing. Looking forward to a newer edition of it. Rated: 8.5/10

  • Rules of the rave
    • Nobody cares about your products except you
    • No coercion: e.g. free shipping
    • Lose control: content totally free & shareable
    • Put down roots: involve related communities
    • Create triggers that encourage people to share
    • Point the world to your virtual doorstep
  • Speed and agility win size on real-time business decision
  • Marketing and PR template
    • Who is the buyer persona?
    • What problems you are solving & what actions they should take?
    • Why are you remarkable and proof?
    • Where are they? (Google, FB, Twitter)
    • How is your company personality, creative, tone, keyword
    • When to do what today, week, months?
  • Optimising social networking page
    • Target a specific audience
    • Be a thought leader
    • Be authentic and transparent
    • Create lots of links
    • Encourage people to contact you
    • Participate
    • Make it easy to find you
    • Experiment
  • Life of a news story: news breaks > journalist scramble for additional information > public excitement grows > story peaks > interest wanes > cycle completes
  • Newsjacking: adding your thoughts and opinions into breaking news stories


Comments

Post a Comment

Popular posts from this blog

Kokology Questions & Answers

-
[These are extracts only, to see the full details kindly purchase the original book] Kokology is the study of kokoro (Japanese: 心) which in the aforementioned language means "mind" or "spirit". ... The books were published in 1998 in Japan and became a Japanese bestselling phenomenon. The books were translated and became available in the United States in 2000. Below are some questions and answers for sharing: A Desert Journey Boring class settings, you drifted away and enter the eternal desert... 1. You are riding a camel and you are near exhaustion, what will you say to the camel? 2. Before you die of thirst, a traveler point to you a oasis, who is this person you know? 3. You finally come to your destination which is a town, what is your feeling? 4. After you dismount, another person took over, who is this guy? - 1. What happened when love is lost? 2. Who always help or comforted you? 3. What is your feeling after getting past lost love?...
Read more

Neuro-Linguistic Programming Models Summary (02 of 14)

-
GeneraliSation The The Meta Model generaliSations make explicit the way we summarise and categorise our experiences. Generalisations are basically the rules we use to manage life. There are usually exceptions or counter examples to rules. These rules and categories create self-imposed or company wide limitations. Examining these limitations is a powerful problem solving strategy. By generalising one or a few experiences, we can figure out what to do in a different experience. We learn to drive a particular car, and then use that experience to drive a new one. If we weren’t able to generalise, we would have to learn how to drive all over again. Problem Solving Examining categories and generalisations is an excellent creative problem solving strategy. What are the experiences that come to mind when you think of money for instance? We typically use an emotionally charged experience to stand in for all our experiences in a category. We generalise and categorise all kinds ...
Read more

Neuro-Linguistic Programming Models Summary (11 of 14)

-
The Inner Hero Pattern Beat the drum and let the poets speak. This is the day of purification for those who Are already mature and initiated into what love is. No need to wait until we die! There’s more to want here than money And being famous and bites of roasted meat. --Rumi Life can be lived in many ways. You can make it about making money or winning at all costs, or pleasing other people, or perhaps never standing out. Or you can live your life as a great journey of consciousness, one filled with many challenges and surprises, one that makes a positive contribution to the world. I want to talk here a bit about these different paths, emphasising that the Self-Relations approaches of Generative Self and Generative Trance are especially tools for supporting the latter path. Life as a journey has been described by many people, most notably the mythologist Joseph Campbell.  Campbell (1949; Gilligan and Dilts, 2009) studied the stories of many different cultur...
Read more