Alchemy (Marie-Louise von Franz, 1991)

-
Review: Not an easy read, need to be intermediate and above to understand it. Not much content and review to share as you need to study this book instead of simply reading it. Rated: 7/10


  • Drug addictions: approval, attention, success, making it to the top, prestige, getting your name in the paper, power, being the boss.

Popular posts from this blog

Discover the Secrets of Marketing That Works Exposed: 47 Time-tested Strategies To Boost Sales, Get Famous & Put Cash In Your Pockets - Fast! (Michael X. Branson, 2014)

-
Mentality is important: accept there is money in your local marketplace, take advantage of the opportunities the recession created, make decisions based on numbers and not opinions Know your numbers Leads x sales conversion = customers Customers x average transaction value x transaction frequency = revenue Revenue x margin = profit Lifetime value (LV) = profit / customers Cost Per Customer (CPC) = marketing investment / customers Cash on Cash Return (CoCR) % = LV / CPC x 100 Know where your customers come from Run competition, privileged club and continuity programs Write to woo customers’ emotions and not their logic - write and submit informative and educational articles online When everybody is your customer, nobody is Developing unique selling distinction = purple cow Customise promotions & sales for every customer - up-sell, cross-sell & down-sell
Read more