Aloysius Chan's Blog

Key pointers: Importance of energy from 1500-2000 Fracking fracas: he process of drilling down into the earth before a high-pressure water mixture is directed at the rock to release the gas inside Globalisation: 1820-1914 Prosperity after world war 2: 1945-1979 1st central bank set up in 1668 Sveriges Riksbank in Sweden Napoleon: Let China sleep. When she wakes, she will shake the world 1st mortgages-backed security by Ginnie Mae Total potential connections is 28 quintillions therefore trading industry is good

Review: Targeted mainly on SEO and tools to optimise on-site elements, would be better to include ways to be listed in reputable off-site pages. Many links in this book is no longer working, maybe sharing more on the fundamentals on what to improve and users can always search for it themselves. Rated: 8.5/10 Optimising website Target market business analysis Website analysis Competitive analysis Initial keyword nomination Keyword research and development Keyword analysis Baseline ranking assessment Goals and objectives Content optimisation & submission Page titles Meta tags Place strategic search phrases on pages Develop new sitemaps for Google & Bing Submit website to directories Continuous testing & measuring Test & measure Maintenance Paid advertising Ad click Click-through rate (CTR) Click fraud Conversion Pay-per-click (PPC) Pay-per-action (PPA) Pay-per-call  Types of website Affiliate sites Archive sites Auction sites Blogs Business or brochure sites Community...

Review: Clearly segregated on leads generation and closing techniques, not too updated but maybe it was sufficient at the time of publication. Concise fundamental to kickstart beginners. Rated: 8.5/10 Enthus[iasm]: I am sold myself Communication: 55% body language, 38% tone of voice, 7% words Trustworthy website One column Social proof More contrast Fewer form fields Keep focus Larger targets Design for edge cases: be found Leads capture “Alert” box Live chat Full-screen pop-up Contact information on header & footer Dedicated contact page Alternative call to action Speed + tenacity + script = highest conversion rate possible Phone contact within 5 mins yields more response than 30 mins 6 attempts of call before initial contact Best time to qualify leads: 0800-1000, 1600-1800 Best days to qualify leads: Wed & Thur 3 simple bucket: educational, entertaining, conversational ARP: acknowledge, respond, pivot Building trust Co-branding: align with familiar & trusted brand Statist...

Review: Widely covers every popular media in the published time, could have included more digital marketing fundamentals as the marketing tools are always changing. Looking forward to a newer edition of it. Rated: 8.5/10 Rules of the rave Nobody cares about your products except you No coercion: e.g. free shipping Lose control: content totally free & shareable Put down roots: involve related communities Create triggers that encourage people to share Point the world to your virtual doorstep Speed and agility win size on real-time business decision Marketing and PR template Who is the buyer persona? What problems you are solving & what actions they should take? Why are you remarkable and proof? Where are they? (Google, FB, Twitter) How is your company personality, creative, tone, keyword When to do what today, week, months? Optimising social networking page Target a specific audience Be a thought leader Be authentic and transparent Create lots of links Encourage people to contact ...

Review: Followers can be from many platforms and this book covers the majority of the big social networks, it would be better to include ways to cross market the networks for followers efficiency. Rated: 8/10 Follower process: Hypothesise with an engaging format, story or theme Test the proof of concept Pivot to invest further or repeat step 1 Jeff King’s process communication model (PCM) Logic Humour Emotions Content question Why am I here? How can I provide service and value? What content if this is my last video? How to make it the best video ever? How to best present the content? Why do I share the content I share? What do I like about the content I see? How can I have a meaningful impact on  the world? Growing Instagram Influencing the influencer: something they want to post too Target smaller influencer first and work your way up Tagging and privacy settings: content’s availability Posting time: reaching different crowd Good content yields lasting growth: make it an end goal ...

Review: Marketing is not something that can be done with hard and fast rules, it is important to focus and once you are in the zone - do the right thing. This book greatly explained the steps to fulfil each task zone. Rated: 8.5/10 BANT criteria: Budget, Authority, Need, and Time Click-through rate (CTR) Remarketing: previous interactions 6 core elements Marketing programs Strategy & planning Team & process Data & technology Content Website Zone marketing checkup Clear marketing strategy in sync with org mission and vision Specific documented marketing goal aligned with org sales goal Executive understands and support Weekly scorecard for clear process Marketing plan with investment returns Strong understanding of customers & channels partners Strong understanding & update of competitors Clearly defined marketing personas Clear understanding of marketing plan Understands work impact & weekly metrics Weekly & quarterly meetings Regular quality access of marke...