Leapfrogging (Soren Kaplan, 2012)

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Review: Should be more on how to jump forward in term of breakthrough, but more on sustaining and handling the situation on different phases. Still is important as if you cannot solidify you will build a weak foundation. Rated: 7.5/10


  • Surprises can be good or bad, better than conventional avoid, minimise, prevent or reduce words when it comes to taking a huge leap
  • DuPont achieve breakthrough by cutting down the costs to legal agencies
  • Housing Works become popular because they are like Salvation Army but only accept high end goods
  • Four Seasons use web discount to attract customers to view their heritage and built global brand
  • A journey is like marriage. The certain way to be wrong is to think you control it - John Steinbeck
  • Leapfrogging life cycle: sparks of surprise (listen) > engaged exploration (explore) > tangible focus (act) > fear & doubt (failure zone, persist) > market surprise (seize) > breakthrough
  • Breakthrough starts from yourself, a compelling or burning desire to do
  • Experiential exploration: new information & knowledge > new understanding > new sense of empathy > new insights into the opportunity
  • Simplify your idea! 1. Create your one-pager then shop it around, 2. Cook up a small-step strategy, 3. Find your guidepost (to reassure the idea)
  • The sooner you fail, the sooner you see success
  • Neuroendocrine: level of testosterone (power and dominance) vs. cortisol (stress, hypertension, decrease immunity), high power pose increases neuroendocrine
  • Humility: accurately assess ourselves, acknowledge imperfection, listen to others, keep accomplishments in perspective, appreciate the value of all things


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