The Power of Purpose: Inspire Teams, Engage Customers, Transform Business (John O’Brien; Andrew Cave, 2017)

Review: If you heard of Simon Sinek, you heard about the golden circle and you will know what your purpose is. This book have extensive purpose fulfilment area and is focused towards business related purpose. It helps open up a business perspective on why does your business even exist. Rate 7/10.


  • A purpose-powered business is authentic, with a lived experience that is felt by everyone
  • What a business stands for becomes more important than what it sells
  • Work purpose: what interests you & what do you care about, your personality & self knowledge, what skills & abilities you have & where they will prosper?
  • Finding purpose: what is your personal purpose, what is your role’s purpose, what is the organisation’s purpose?
  • Exit mentality: the propensity of have an alternative become a distraction to the actual purpose
  • Business purpose: are you in a role that energises you; fulfilling your own sense of purpose, is your business good at what it does and does so with a purpose you can embrace, does the world appreciate what you & the business does?
  • Combined purpose: you care about it, you are good at it, you & your business are paid for it, the world needs it
  • Perfect storm = globalisation increases the rich poor gap + demographics with an aging population + automation to eradicate jobs + $230 trillion of debt
  • Where your world shapes purpose: what your market expects, what society expects, what you hope for in the world?
  • Four simple elements for self-assessments: purpose, ambition, commitment, strategic aims
  • Crafting purpose statement: relevant and authentic, acknowledging the world, undertake a reality check, put passion into it, use simple language, making it stick, a warning
  • Onion model by Geert Hofstede: value (innermost) > rituals (routine) > heroes (extra miles) > symbols (brand) > practices (cut across all ring)
  • Leaders are like tea bags. You only know how strong they are when they get in hot water
  • Adair’s Action-Centered Leadership (ACL) model: task (team’s goal) + team (build own team) + individual (develop full potential)
  • Live life and prosper: surround yourself with other purpose people, take responsibility, be true and authentic, balance your efforts, set way markers, stop consuming for the sake of it, create purpose time in your business day, schedule something fun, prioritise yourself, don’t fear failure


Popular posts from this blog

Kokology Questions & Answers

Neuro-Linguistic Programming Models Summary (02 of 14)

Neuro-Linguistic Programming Models Summary (11 of 14)