Case Study on HBR People Before Strategy: A New Role for the CHRO
1.0 Introduction Organisations are increasingly recognizing human capital as an important locus for organisational competitiveness (Augusto et al., 2014; Kianto et al., 2013; Okoro & Washington, 2012), helping organisations build unique competencies, achieve operational excellence, and remain innovative to address the demanding challenges of the 21st century competing landscape. Employees are a powerful source of human capital in an organisation, and therefore organisations should not view them in isolation, but rather as important as other organisational assets that help companies remain competitive. In their study of emerging roles of human resource management in contemporary firms, Kianto et al. (2013) attribute the growing need for talented and motivated employees to the increased competition brought about by the internet and increased globalization. On the globalization front, the study observes that an increase in free trade agreements and the growth of the internet ha...