The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Clayton Christensen, 1997)

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  • Hard disk industry patterns (and reasons why some failed)
    1. Initially was just to build something technologically and economically feasible.
    2. Next is the performance requirements.
    3. Finally is the need to design and adopt disruptive technology.
  • Fail fast and inexpensively.
  • Do not wait till the market is large enough to be interesting.
  • Processes are hard to change
    1. Boundaries are drawn around these processes.
    2. Managers don't want to throw the old proecesses out.
  • Principles of Disruptive Technology
    1. Companies Depend on Customers and Investors for Resources
    2. Small Markets Don’t Solve the Growth Needs of Large Companies
    3. Markets That Don’t Exist Can’t Be Analyzed
    4. Technology Supply May Not Equal Market Demand

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