Passion Purpose Profit: Sidestep the #hustle and Build a Business You Love (Fiona Killackey, 2020)

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  1. Start with why?
  2. What do you value and what are your values?
  3. What are your beliefs?
  4. Where is your business now?
  5. What is working?
  6. What is not working?
  7. What to start, stop and keep?
  8. What are the benchmark?
    • Strategy and business development
      • Vision
      • Mission
      • Business development (partnership, new market)
      • SWOT
      • Competitor landscape
    • Operations
      • Systems and processes
      • Efficiency
      • Equipment, tech and IT
      • Production
    • Human resource
      • Recruitment
      • Training
      • Succession planning
      • Culture
      • Employee satisfaction
      • Organisation development
    • Marketing
      • Branding
      • Social media
      • Website analytics
      • Public relations and media
      • Email marketing
      • Collaborations/partnerships
      • Content marketing
      • Figurehead marketing
    • Finance
      • Revenue streams
      • Profitability
      • Investments
      • Tax 
  9. How are your business being marketed?
    • Awareness / research / evaluation / purchase / post-purchase/advocacy
  10. What are your personality type?
    • https://www.16personalities.com/
    • https://mycreativetype.com/
    • https://enneagramtest.net/
  11. What does your customer need?
    • What is not working for them?
    • What are the frustration they encounter on a daily basis?
    • What do they complain about?
    • What do they want to reduce or remove from their life?
    • What is their biggest problem? 
  12. Branding
    • Mission, vision, values.
    • Perception, personality and positioning.
    • Culture and people.
    • Identity and voice.
    • Communication and connection.
    • Personal relevance bridge
      • What does it do?
      • How is it superior?
      • How does it make me feel/what can I now do better?
      • How does it align to my values and beliefs?
  13. Marketing
    • Know → like → trust
    • Awareness → research → evaluation → purchase → advocacy
  14. What are your numbers?
    • Survive figure vs. thrive figure
  15. Where will you be tomorrow?
    • Start with the end in mind.
  16. How will you get there?
  17. Who is in your crew?
    • Core crew
    • Bounce-off crew
    • Creator crew
    • External crew
    • Aligned groups crew
  18. How will you make it happen?
  19. Do you really want to be in business?

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