Business Model–the Perspective of Systems Thinking and Innovation (Anders & Iwona, 2022)
Using Systems Thinking to Illustrate Digital Business Model Innovation Distinctions, Systems, Relationships, and Perspectives (DSRP) framework by Cabrera Causal Loop Diagram (CLD) Soft System Methodology (SSM) Multisided Platforms: Classification and Analysis To show how to extend the Bass equation to MSPs with both same-side and cross-side network effects. To classify two-sided platforms according to same-side and cross-side network effects, and to develop a generic set of first-order differential equations for each class. To show mathematically that the initial growth of the platform may depend on the type of network effects in such a way that the market segments offered by the platform will not start growing unless there are some initial customers. This is often referred to as the “chicken and egg problem”. The strategic challenges are then (i) to identify whether this is the case for the platform and (ii) to determine how to persuade sufficient numbers of cus...