Passion Purpose Profit: Sidestep the #hustle and Build a Business You Love (Fiona Killackey, 2020)
Start with why? What do you value and what are your values? What are your beliefs? Where is your business now? What is working? What is not working? What to start, stop and keep? What are the benchmark? Strategy and business development Vision Mission Business development (partnership, new market) SWOT Competitor landscape Operations Systems and processes Efficiency Equipment, tech and IT Production Human resource Recruitment Training Succession planning Culture Employee satisfaction Organisation development Marketing Branding Social media Website analytics Public relations and media Email marketing Collaborations/partnerships Content marketing Figurehead marketing Finance Revenue streams Profitability Investments Tax How are your business being marketed? Awareness / research / evaluation / purchase / post-purchase/advocacy What are your personality type? https://www.16personalities.com/ https://mycreativetype.com/ https://enneagramtest.net/ What does your customer need? What is n...