The Curve (Nicholas Lovell, 2013)

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This book focuses more on mass customers instead of high-value customers, it consists of many examples on how game companies made their name. I find it has lack of actual methods to seek and induce high-value customers. Rated: 7/10

  • Important success factors: The Internet, presentation like Apple, algorithm like Amazon
  • We moved from “is it available” to “how much does it cost?”
  • Jeff Bezos: “if you can’t feed a team of people with two pizzas, it’s too large.”

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