Aloysius Chan's Blog

What is clarity? Universal resource. Why is clarity essential? Self-discovery. How does clarity work, and how can you get it to work for you? An effortlessly clear mind. More time for what’s important. Improved decision making. Better performance where it counts. More of the results that matter to you. Why do we need clarity now, more than ever? Solving big issues. Clouded mind conditioning Superstitious thinking: the outside-in misunderstanding. The move from a manufacturing economy to a knowledge economy. Attempting to find clarity using outside-in methods. Essential question: I will be happy when I… Get the money - “there” of stuff. Find the right work - “there” of doing. Have the right partner - “there” of people. Write the book - “there” of accomplishment. Can travel the world - “there” of lifestyle. Achieve time freedom - “there” of freedom. Lose the weight - “there” of self-improvement. Change my thinking - “there” of mindset. Get enlightened - “there” of spirituality. Accept my...

Understand where your customers go. Every landing should have a hook, story and offer. Front-end funnels will usually just break even your investments, e.g. lead funnel, unboxing: book funnel, presentation: webinar funnel. Value ladder is the conversion, it is the follow-up funnels. Value email > ascend up value ladder > funnel stacking. Own your traffic: instead of sending 1m emails for $1k sales, if you send to your list you only need 10k emails. Dream 100: the 100 people of influence you would like to work with. Dream customers will overlap sections of multiple audiences. You are a producer of social media and not a consumer. Ads retargeting: (a) people see your ad > (b) engaged > (c) clicks > (d) leads > (e) brought, (b - e) = retargeting potential. To have been truly viral, you need to get past a referral point called “copulation rate”. Media steps Publish daily for at least a year. Document the journey. Testing your material. Introduction to your Dream 100. Fill...

Enterprise Thinking Strategising Developing plans Creating strategy Transforming with projects Managing your priorities Creating new products & services Establishing alliances Leveraging technology Learning Acquiring new knowledge Enhancing global awareness Watching competition Forecasting Forecasting the future Performing Leading the charge Empowering others Innovating everywhere Selling continuously Enterprise thinking: 5 stages Learning Applying Adopting Integrating becoming 7Crosses of Enterprise Thinking Cross functional (HR, engineering, logistics) Cross level (CEO, VP, manager, director superintendent, colonel) Cross industry (Nanotechnology, garbage removal, retail) Cross sector (profit, not for profit, military, education, government) Cross culture (Irish, Australian, Chilean, Asian, European, American, Latino) Cross time (Caesar, Napoleon, Ghengis Khan, Gandhi) Cross life (Work, home and play) Economics of timing Fast shooter: everything is yesterday, quick to act and pro...

 Converting content marketing to interactive ideas. “25 things to do during a rainy day.” Traditional sales funnel: browsing/vague notion > active interest > point of interest > loyalty Exponential growth effect in marketing: imagine filling a stadium with a drop of water that doubles up every minute. Avinash Kaushik’s See, Think, Do, Care framework for content mapping See: largest addressable qualified audience Think: see segment with some commercial intent Do: see segment with lots of commercial intent Care: existing customers with 2 or more transaction Targeting options Location Device and OS Carrier Demographic Category Content matched Behavioural Re-targeting Creative options Banners Native Expandable Interstitial Video

People are becoming less and less trusting of brands Invasive ads are interruption marketing and are not as effective as influencer marketing. Consumers are more receptive to influencers Word of Mouth 2.0 Celebrities as original influencers Decline of gatekeepers Advance of creator’s toolkit Influencer community Celebrity influencers Category influencers Category/micro-influencers Micro-influencers Influencer ABCC: Authenticity, Brand fit, Community (reach, resonance, relevance), Content Influencers must remain genuine and relatable. Influencer marketing is becoming a much more sophisticated discipline and IM content generates 2-4 times ROI with higher engagement. Collaboration methods Incentivise influencers to share brand content Co-create new content with influencers Cultivate brand-managed influencer communities Repurpose existing influencer content Hold in-person event Develop influencer-driven affiliate sales programs Run competitions and giveaways Experiment with influencer soci...

Agile management is about working smarter rather than harder. It’s not about doing more work in less time; it’s about generating more value for less work Bureaucratic team Top down Individual responsibilities Little interaction Internally focused Fixed mindset Defend existing advantages Make money for shareholders Agile core characteristic Law of the small agile team Autonomous Small cross-functional team Much interaction Externally focused Growth mindset Create new advantages Deliver value to customers Daily standups Radical transparency Customer feedback each cycle Law of the customer Target Constantly experiment Partner with startups Increase product malleability Focus Innovate in short stages Evaluate Be willing to disappoint Deliver value faster Customise Law of the network The network has a compelling goal The network comprises of small groups The groups have an action orientation The network is the sum of the small groups The network’s legal framework stays in the background Agi...

Effective decision-making process Focus on what’s important Logical & consistent Acknowledge subject and objective, blends analytical with intuitive thinking Requires only as much information and analysis as it necessary Encourages and guides the gathering of relevant information and informed opinion Straightforward, reliable, easy to use and flexible Proact: PRoblem, Objectives, Alternatives, Consequences, Trade offs What triggered this decision Assumption of what the decision problem is The triggering occasion The connection between the trigger and the problem Identify objectives Write down all the concerns to be addressed A wish list Possible outcome and avoidance Impact on others Ask people who experienced it before Great alternatives Explain your decision Convert concerns into succinct objectives Separate ends from means to establish your fundamental objectives Clarify what you mean by each objective Test your objectives to see if they capture your interests Generating better ...

  What you love + what the world needs = Mission What you love + what you good at = Passion What you can be paid for + what the world needs = Vocation What you can be paid for + what you good at = Profession What you love + what the world needs + what you can be paid for = Excitement and complacency, but sense of uncertainty. What you love + what the world needs + what you are good at = Delight and fullness, but no wealth What you love + what you are good at + what you can be paid for = Satisfaction, but feeling of uselessness What the world needs + what you are good at + what you can be paid for = Comfortable but feeling of emptiness What you love + what the world needs + what you can be paid for + what you are good at = Ikigai

In your bank account there is $86,400 everyday and if it is not invested, it is gone at the end of the day. These are the time you have. Uncertainty classification Risk: statistically measurable Ambiguity: difficult to measure True uncertainty: impossible to estimate or predict statistically Activation = Innovation. Desire. Effort. Ability (IDEA) + Situation + Opportunity Risk hindrance walls: Possessions Position Age Health Startup pitfalls Inadequate education and training Poor preparation and planning Inadequate management skill Imbalances in personal and professional priorities Personal relationship tips Get their buy-in and support Set personal life goals and a time table Incorporate your personal life goals into the written business plan Startup elements Mission statement Purpose Goals Why it exist Addressable pain points SWOT Business plan General description Explanation of problem Description of product Why it is the right time Market segmentation and engagement plan Existing a...

Predictions America lose its democracy China grow out of proportion Disruption from technology Future generations will have lesser growth Rich-poor gap will continue to widen Skills will be highly segmented A health revolution More vibrant globalisation More peace, less war More influence from religion in politics Much more pollution More usage and higher efficiency when tapping on solar power Capital cannot substitute for labour that easily Changes in nature of new technology Changes of industry compositions Changes in the amount and distribution of monopoly Decay of unionism The balance of political power If you owe the bank 1 trillion, you are in the bank’s power, but if you owe the bank 1 quintillion, the bank is in your power The basic economics of self-protection suggests that individuals will find it desirable to spend more on protection when they have more to lose Baumol-Bowen effect: the rise of salaries in jobs that have experienced no or low increase of labor productivity, i...