Value in a Digital World: How to Assess Business Models and Measure Value in a Digital World (Francisco J. Lopez; Jose Esteves, 2017)
New AIDA: Initial consideration set > active evaluation (information gathering, shopping) [or loyalty loop] > moment of purchase > post purchase experience (ongoing exposure) New digital economy Web business model Merchant and brokerage model Community model Infomediary model Affiliate model Advertising model Manufacturer’s direct model Subscription model Utility model Freemium model Economic value (EV): market value versus book value Opportunity cost Sunk cost Depreciation expenses Allocated expenses Sales of assets Financial tips Initial and successive outlays to meet working capital Liquidation during time limit Ignore sunk cost as they are already paid Do not confuse past and future cash flow Be systematic when analysing cash flow WACC: weighted average cost of capital (operational risk) FCF: free cash flow (financial risk) Innovations: continuity > breakthrough innovation (high market development) > incremental innovation (high tech...